Branding & Marketing Design for LeChef Restaurant


  1. Brand Identity Development:
    • Conducted a comprehensive brand analysis to identify values, and positioning
    • Developed a distinctive brand identity including logo, color palette, typography, and brand guidelines that reflect the essence of parent group
    • Ensure consistency across all brand touchpoints to create a unified brand experience
    • Utilize storytelling across various platforms and mediums to humanize the brand and foster emotional connections with customers
  2. Brand Collateral Creation:
    • Designed visually stunning and impactful brand collateral such as signages, standee, and other marketing materials
    • Ensure that all collateral materials are aligned with the brand identity and convey a consistent brand message