Objective:

1. Brand Identity Development:
   • Conducted a comprehensive brand analysis to identify values, and positioning
   • Developed a distinctive brand identity including logo, color palette, typography, and brand guidelines that reflect the essence of parent group
   • Ensure consistency across all brand touchpoints to create a unified brand experience
   • Utilize storytelling across various platforms and mediums to humanize the brand and foster emotional connections with customers
2. Brand Collateral Creation:
   • Designed visually stunning and impactful brand collateral such as signages, standee, and other marketing materials
   • Ensure that all collateral materials are aligned with the brand identity and convey a consistent brand message